How to Advertise Your Electrical Business

Clearly advertising is an excellent way to grow your business. But advertising can be a very complicated process. For most of us we have no idea where to start, and we have a multitude of questions about advertising: Where should we advertise, what should we advertise, when should we advertise, who is our audience, how much should we spend on advertising, how can we make our adverting more effective, etc? Many of these questions have to be answered on an individual basis. But ElectricianPDQ has some basic guidelines and suggestions that you should find extremely helpful in your advertising endeavors.

Perhaps the most important question is how much to spend on advertising. The reason that an advertising budget is essential is that it affects every other aspect of your advertising decision. Where you place your ads, how they appear, the quantity that you put out, and what types of media you use will be mostly determined by how much you can or desire to spend. Most experts recommend spending between three and five percent of your gross income on advertising. This is the type of investment that over a five year period could double your business.

Once you have decided how much to spend on advertising, choose several mediums. Advertising medium is a combination of method and placement. Start by analyzing your current customer base and your strengths. Do you as a business specialize in meeting the needs of individuals or other businesses? Then determine what media you want to use to meet your target audience...What the types of people or businesses that need my services and were would they be likely find my services? The internet provides a cheap and easily accessible route, the city or area newspaper might have a good readership, television is effective but very expensive, perhaps an industry magazine or publication. Basically experiment and discover with what works for you. Maybe flyers posted in certain locations or passed out door to door.

We recommend starting with the internet, beginning with industry or subject websites. Millions of people search the internet for their needs, and it is usually inexpensive to advertise there. For example if you were selling electrical services advertise on how-to websites, on advice web-sites, on union or guild websites, anything that would come up on a Google search.

Think outside the box, what opportunity do seasons bring...for this spring and summer advertise on landscaping websites or pool websites for landscape or pool lighting or advertise with air-conditioning companies. For winter advertise with heating companies or around the holidays consider advertising about Christmas lights how basic electrical upgrades or changes can enhance light displays, etc.

Again the goal of advertising is to create a need so go to a place where the needy might look. Secondly a good way to create a need it to attach it to another need or desire. So if some-one is building a deck or patio for summer perhaps they need a certified and licensed electrician to add outdoor and landscape lighting to optimize the function and appearance of their new additions. So as you are advertising your general services highlight some applicable a circumstances...For example you could write an advertisement like:

Excel Electrical Services, LLC
Ensuring EXCELLENT electrical services since 19XX, Excel Electrical seeks to repair or upgrade your electric with expert work, a fair price, and a smile. Ask about our deal on outdoor lighting this season. Call-555-555-5555.

Here are a few more tips on How to get the most out of your print advertisements:

Strength of Color - Advertising performance is strongly influenced by color. Four-color ads hold attention 62% more than black-and-white ads and 40% more than two-color ads.

Size Matters - Larger ads establish page dominance and increase readership. Full-page ads are remembered 40% more than quarter-page ads.

Visual Impact - Consumers want to see what they are getting. As the number of graphic elements increase, so do readership levels.

Frequency - The more readers see your message over time, the more your product or service secures top-of-mind awareness. Increasing the frequency of your message will increase its effectiveness.

Remember that you have unlimited gain from a small investment in advertising. Stick with if and see the benefits you can reap. For more tips on advertising Google search marketing and advertising. We hope that these tips bring you great profit.

Is your web site up and running, how does it look, is it informational for your customers?

If you would like to begin your advertising journey at ElectricianPDQ contact us via the contact info provided. Having trouble writing an advertisement? Do you need a web site built for your company? Ask ElectricianPDQ for help at www.electricianpdq.com/contact.